fraffly

This is just off the top of my head, I've never worked with seaweed cultures.
Seawater might contain some organic material that continues to degrade and change the pH, or the chemicals in the seawater might react with each other over time and alter compostition, maybe also under light (transparent bottles?).
Whats the plant regulator exactly ? Depending on the chemical make up it may form or catalyze reactions with other chemicals present ?
Other than that, what Crazy Xabi said are excellent points.

You could try a test series without plant regulator to see if it's the reason for the pH change. Or filter the seawater to get rid of some organic components.
Good luck !